Scale Up Your Business with Digital Marketing
Highlights
Held at the Hwie Tiauw Ka Multipurpose Building, 3rd Floor, the Youth Divison of Hwie Tiauw Ka Organization (印尼泗水惠潮嘉会馆青年部) organized a workshop focused on promotion strategies and sales growth in online marketplaces. The event aimed to equip participants with practical knowledge to enhance digital marketing effectiveness and business competitiveness.
The workshop was organized under the leadership of William Budiardjo (葉傳輝) and attended by 20 participants, including entrepreneurs, young professionals, and individuals interested in expanding their online business capabilities. The session was conducted in an interactive format, emphasizing real-world applications and actionable strategies.
The main presentation was delivered by Rico Alexander (@ricoalexch), who shared insights on how to market products actively and intelligently on marketplace platforms such as Shopee, Tokopedia, and TikTok Shop. His discussion helped participants develop a better understanding of marketing strategies that attract consumers while building long-term customer trust.
During the session, Rico explained various marketplace features and highlighted their significant impact on increasing sales—features that are often overlooked by sellers. He also emphasized the importance of using advertising features strategically and with careful consideration to achieve optimal promotional results.
In addition, Rico provided practical examples of utilizing generative AI tools such as ChatGPT as a smart assistant for micro and small-to-medium enterprises, as well as solo entrepreneurs. These AI tools can support content creation, marketing ideation, and business planning in the digital era.
Frans Setyo Yuwono (黃泳興), Chairman of the Youth Division of Hwie Tiauw Ka Organization (HTK Youth), praised the workshop, stating, “Straightforward, practical, and highly valuable online marketing insights delivered by Rico Alexander.”
Through this workshop, the HTK Youth aims to strengthen digital literacy and empower participants to maximize marketplace opportunities amid the rapid growth of the digital economy.
